SEGMENTATION, TARGETING AND POSITIONING OF APPLE Apple valued at over $2 trillion in 2021, it is also the most valuable technology company in the world. (Curry, D) as well as being the most valuable technology company they are also the most popular company, below is my analysis of how apple has effectively used STP to effectively market its historical products. Segmentation Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action (Tarver, E), in order to be able to understand your customers better modern incorporations may look to segment the market by using demographic segmentation, psychographic segmentation, behavioural segmentation and geographical segmentation. Apple mainly uses demographic segmentation to find their target market and has been doing this since its original establishment in 1976. Targeting Apple f...