How celebrities and influence's help market brands and products
Organisations and celebrities brand collaborations As soon as a brand is mentioned, in a matter of milliseconds consumers can make links between household names, celebrities and influencers there are many psychological factors, (Meilleur, C, 2019) image 1 discusses factors that help your brain to make those links and the reasonings for these names being easily recognisable. Image 1 (Meilleur, C, 2019) reasonings for collaborations Organisations are the ones that plan and create the products but often with small businesses it is hard to elevate the products and hit the ground running which is why influencers often help out small to medium companies and celebrities are more likely to collaborate with highly established brands. From the start of international brand collaboration, there have been many recognisable collaborations such as Travis Scott and Mcdonalds, Snoop Dogg and Corona and Dwayne johnson and under armo ur. All of these celebrities fit into the compa...